Launch Videos introduce new products and services in way customers will remember. Start-ups can use a launch video to kick off with a bang and generate buzz in the media, with future clients and investors. And it works. People love to watch the video and share it, making this medium an ideal way to get information about your product or service out quickly. Launch Videos can be included in press releases, landing pages or blog posts, and shared through social media. While describing a new product can take pages of text, a video can effectively introduce a new concept in less than two minutes, making sure the audience understands and connects with the product. A Launch Video is the best way to make sure a company’s message is heard loud and clear.